When an individual egg company wants to run an ad campaign, they can say whatever they want, but if an egg corporation wants to dip into the 10 million dollars the American Egg Board sets aside for advertising, as the board is overseen by the federal government, corporations are not allowed to lie with those funds – epic stuff, eh?!
Check this out: By law, it’s illegal to advertise eggs as healthy or nutritious. As stated by the USDA “The egg industry needs to steer clear of words like healthy or nutritious.” This is the USDA talking!
However, the USDA helpfully suggests, “you can say eggs are naturally nutrient dense.” Wait a second why can you say eggs are nutrient dense but not nutritious? Aha, it’s because there’s no legal definition of “nutrient dense.” You can say Coca-Cola is nutrient dense, but legally, you can’t say something is nutritious unless it’s actually… nutritious.
- Egg corporations aren’t allowed to say things like “Eggs are an important part of a well balanced, healthy diet”
- “Nutritional powerhouse” can’t be used.
- Can’t portray eggs as a diet food because of the saturated fat and cholesterol content. In fact they have nearly twice the calories of anything that can be called low-calorie.
- Instead of weight loss ads can go with “can reduce hunger.” See these clowns’ cleverness? Yeah, a food that when eaten can reduce hunger – what a groundbreaking concept.
- Can’t say eggs are good for you.
- Can’t say eggs are low in saturated fat—they’re not.
- Can’t say they’re relative low in fat – they’re not!
- Can’t call them a rich source of protein – they’re not!
- Can’t say eggs are “nutritious” at all – Eggs have so much cholesterol you can’t even say they contribute nutritionally.
- Can’t say eggs are healthful. “All references to healthfulness must be deleted.”
- Can’t say eggs are healthy, as they contain significant amounts of fat & cholesterol, which contributes to the leading killer in the Western, heart disease.
- As they can’t say eggs are a healthy start to the day, the USDA suggests “a satisfying start.” Ha, nice one.
- They can’t even refer to eggs as safe – “All references to safety must be removed” because more than a hundred thousand Americans are Salmonella poisoned every year from eggs. Also because of avian influenza. “Instead of safe you can call eggs fresh,” the USDA marketing service helpfully suggests.
- The industry doesn’t say the truth about the poor hens that lay the eggs. The American Egg Board states “Do not show multiple birds in cages-they look too crowded and open us up to activist criticism.” In other words, DO NOT SHOW THE TRUTH TO THE PUBLIC.
Wait a second: Eggs can’t be called healthy and safe? Says who… Says the egg industry and the US Department of Agriculture.
For more information check out Dr Michael Greger’s full article HERE.